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November 12, 2015
By: KERRY PIANOFORTE
Editor, Coatings World
PPG Industries’ automotive refinish business has announced that ENVIROBASE High Performance brand and AQUABASE Plus brand products have again earned the Good Housekeeping Seal. The Good Housekeeping Seal has offered reassurance to consumers about their product-purchasing decisions for more than 100 years and is one of the most recognized and respected consumer symbols of quality in the market today. The Seal is issued by Good Housekeeping magazine and granted exclusively to products that have passed evaluations conducted by the experts at the Good Housekeeping Institute (GHI). Envirobase High Performance and Aquabase Plus advanced waterborne basecoats are popular throughout the United States and Canada as collision centers move to low-volatile-organic-compound (low-VOC) products. More than 10,000 collision centers across North America use Envirobase High Performance or Aquabase Plus refinish systems. The two brands’ products offer consistent and excellent color match, allow easy blending with superb results, are simple to use and help shops improve productivity and efficiency. “The Good Housekeeping Seal is a highly respected and trusted mark of excellence,” said Greg Benckart, PPG vice president, Americas, automotive refinish. “PPG is committed to providing the high-quality products that our customers can rely on day in and day out for their businesses. We’re very proud that the Envirobase High Performance and Aquabase Plus brands have once again earned the Good Housekeeping Seal; it’s significant, positive recognition of our work.” As required by the rigid qualifying process, PPG products were assessed by GHI scientists and engineers to ensure the products perform as promised. The Engineering Lab evaluated technical and performance data to ensure product efficacy, low VOC levels and the ability to withstand environmental conditions. PPG collision centers using Envirobase High Performance or Aquabase Plus will display the Good Housekeeping Seal in their shops and promotional materials.
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